Starting Strong program helps families with new babies and toddlers.

By Eric Tegethoff, Public News Service - OR

-- An innovative program in Jackson County rewards families who practice healthy prenatal and post-natal care with vouchers that can be redeemed for baby products. 

Jackson Care Connect, a Coordinated Care Organization in Medford, developed its "Starting Strong" program to give new families access to parenting resources, classes, and more for children up to age 4. Riki Rosenthal, program specialist with Starting Strong, said prenatal care is an important part of keeping moms and children healthy.

"There's a lot of benefits to that,” Rosenthal said. "So we know that preventive medicine helps keep mom healthy, and then also, mom being healthy sets up the babies and the children to be healthy in the long run, as well."

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